I’ll be honest: I was terrified to hit “publish” on this new website.
In the advertising world, we are obsessed with polish. We want pixel-perfect designs. We want copy that sounds like it was written by a poet with a marketing degree. We want to look like we have it all figured out.
But as we were building this new site, I looked around at our industry—and frankly, I got bored.
Everywhere I looked, I saw the same thing. Agencies using the same buzzwords (“synergy,” “disruption,” “AI-driven”). Websites that looked beautiful but felt… cold. Empty. Robotic.
It felt like everyone was trying to hide the fact that marketing is actually really messy.
So, we decided to do something different with this launch.
We decided to kill the “Perfect Agency” facade.
If you look at our new website, you won’t just find a portfolio of our wins. You’ll find the philosophy that actually gets those wins.
We realized that our clients don’t hire us because we are perfect. They hire us because we are relentless.
- They hire us because when an ad campaign tanks (and they do), we don’t hide the data—we fix it.
- They hire us because we don’t use AI to replace our brains; we use it to sharpen them.
- They hire us because we are humans talking to humans.
Why this matters to you.
If you are a business owner or a marketing manager, you are probably tired of being sold “magic buttons.” You’re tired of agencies promising you the moon and delivering a flashlight.
Our new website is a declaration: We are done with the fluff.
We built this site to show you exactly how the sausage is made. We stripped away the corporate jargon. We made it easier for you to see who we are, not just what we do.
Take a look around. (Link to Home Page)
But a fair warning: You might find some typos in our blog. You might find photos of our team looking tired after a launch, not just smiling in stock photos.
You’ll see the real us.
Because in 2025, “Perfect” is boring. “Real” is what sells.
If you’re ready for real, we’re ready for you.
[Link: Explore the New Site Here]
How to Make This Post Go Viral (The Mechanics)
Writing the post is only 20% of the work. Here is how you ignite the fire:
1. The “LinkedIn Rant” Strategy Don’t just share the link. Post a text-only status update on LinkedIn (or X/Twitter) that summarizes the emotion of the post.
Example: “Agencies are lying to you. We all pretend we are perfect, but marketing is messy. I decided to stop pretending with our new website launch. It’s scary to be this honest, but it was necessary. Read why here: [Link]”
2. Tag Your “Heroes” (The Clients) When you share the post on social media, tag 3-5 of your best clients in the comments.
Example: “Big thanks to @ClientA and @ClientB who taught us that results matter more than polish. This new site is inspired by the work we did with you.”
3. The Newsletter “Oops” Subject Line Send this to your email list with a subject line that feels personal, not promotional.
- Bad Subject: “New Website Launch Announcement”
- Viral Subject: “I admit it, I was scared.” OR “We made a mistake.”
4. The “Easter Egg” Hunt To get people to actually click and browse the site, hide something.
